Project Overview:

A creative campaign is not a collection of assets — it is a point of view.

Maison Latin Bird conceives campaigns as coherent narratives, where image, rhythm and message are aligned to express a clear intention.
Each campaign is designed to exist across formats and moments, without losing its identity.

We focus on meaning before amplification, direction before execution — allowing campaigns to resonate rather than overwhelm.

Objectives

• Define a clear creative direction rooted in identity and culture
• Build campaigns that feel coherent across visuals, words and formats
• Create attention through restraint rather than saturation
• Establish a narrative that can live across time and platforms
• Ensure every element serves a singular idea

Scope of Work

Our approach to creative campaigns follows a disciplined process:

Creative Direction
Establishing the core idea, tone and narrative framework of the campaign.

Concept Development
Translating vision into a strong, legible concept that guides all executions.

Visual & Narrative Assets
Producing images, films, texts or hybrid formats aligned with the campaign’s intent.

Editorial Rhythm
Defining how and when the campaign unfolds — pacing matters as much as content.

Final Curation
Selecting and refining elements to preserve coherence and impact.

Outcome

A creative campaign conceived as a unified body of work —
clear in intention, restrained in execution, and durable in meaning.

Not noise.
Not accumulation.
But direction.

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